Case study

Powerplant – a green brand for green outdoor spaces, gathered in one manual

A logo doesn't get far if nobody knows how to use it. That's why Powerplant got the whole identity in one manual: colours, typefaces, icon and clear “don't do this” rules.

Powerplant's colour logo on a pale green background. The wordmark runs from yellow to dark green, and the P has a leaf built into it.

Summary

Powerplant works with outdoor environments, from consulting and design to construction and maintenance, for households and businesses alike. The company is based in Alingsås and works across West Sweden. We created Powerplant's visual identity: a logo with a leaf in the P, an icon for apps and the web, a green colour palette and typefaces for print and web. Everything was gathered in a 55-page brand manual, so the identity can be used correctly whoever makes the next print piece or post.

The manual's dark green cover with the heading “Identitet & logotyp – användningsriktlinjer” in yellow and white, and Incrane's logo in the corner.
The manual's cover.

The brief

Powerplant helps households and businesses with outdoor spaces, from consultation and design to installation and maintenance. The manual puts the goal like this: customers should get “sustainable, usable and beautiful outdoor environments”.

We created the company's visual identity and gathered it in a brand manual. The manual opens with a sentence that explains why it matters: “You never get a second chance to make a first impression.”

Three values carry the brand

“At Powerplant we are building a brand that offers the highest quality and environmentally smart solutions,” the manual says. The brand rests on three core values, each with a Swedish and a Latin name:

  • Sustainability (Firmitas)
  • Usability (Utilitas)
  • Beauty (Venustas)

The logo: a leaf in the P

The wordmark has a leaf built into the P, and its colour runs from yellow to dark green. The manual shows when the light version belongs on a dark background, when the colour or dark version suits a light one, and how much clear space the logo needs around it.

The white logo over a picture of a flowering border with purple flowers in front of green trees.
A page from the manual: the logo on a photo.
Manual page showing the logo twice on a light background, in colour at the top and in dark green below.
Manual page showing the white logo on a dark background as recommended, and the colour and dark versions on a dark background as not recommended.
Right and wrong on a dark background.
Manual page with the logo drawn in a grid, with measurements in pixels for width, height and clear space.
Measurements and clear space.

The icon

For apps and websites there's an icon: a yellow P with a leaf on a dark green background. The manual describes it as a simplified version of the logo, designed to work well at small sizes. The icon was delivered in sizes for favicon, the App Store, iPhone, iPad and Android.

Powerplant's app icon: a yellow P with a leaf in it, on a dark green square with rounded corners.
Manual page with the icon in three sizes and a list of advice on how to use it.
The icon at 32, 56 and 64 pixels.
A mobile phone whose home screen shows Powerplant's icon among other apps.
Example/mockup from the manual.

The colour palette

Six primary colours, from light yellow to an almost black green. The names are the ones used in the manual. Each colour also has a scale of lighter and darker shades.

  • Citrine#E7CD00
  • Apple Green#8DB600
  • Forest Green#40863A
  • Parsley#124A2F
  • Dark Slate Gray#153937
  • Earie Black#0C1B17

Colours that work together

The manual gives the colour codes and shows which combinations work, for example Citrine on Dark Slate Gray, or a heading in Apple Green with body text in Dark Slate Gray on white. It also sets out light and dark background colours and six greys.

Manual page with the six primary colours as wide bands, from yellow at the top to almost black at the bottom, with colour codes.
Manual page with the colour Citrine in eleven shades, from pale yellow to dark olive brown, with hex codes.
Manual page about the Blue Cashews typeface for print, with the alphabet and a large “aA”.

Typography

Two typefaces with clear roles. Blue Cashews, a serif, is for print. Inter is for the web.

For the web there's a ready-made type scale, from headings at 64 pixels down to body text at 14 pixels. Whoever builds a web page doesn't have to guess sizes.

Manual page with six incorrect versions of the logo: recoloured, cropped, with a shadow, rotated, with a tree over it and faded.
The “Reminders” page in the manual.

Don't do this

A manual should make it easy to get things right. That's why Powerplant's manual also shows what to avoid, with an example of each mistake.

Don't change the colour. Don't crop the logo. Don't rotate it. Don't add shadows or effects. Don't place it over another illustration. Don't use tints or opacity.

Simple rules like these are what make the logo look the same on a sign as on a screen.

Imagery and Instagram

According to the manual, photos should be “harmonious”, “authentic” and “down-to-earth”. The manual shows how the logo is placed on top of a photo, and gives examples of Instagram posts in the company's colours and typefaces.

Three example Instagram posts: a photo of green roofs on tower blocks, a dark green square with yellow text about sustainable outdoor spaces, and a photo of a gravel path up a grassy slope. Powerplant's logo appears in the posts.
Example/mockup from the manual.
The home page of powerplantsweden.se: the colour logo in the menu, the white logo over a picture of a park with a pond, and three service cards below.
Screenshot of powerplantsweden.se, September 2026.

The identity in use

The logo, the colours and Inter are used today on Powerplant's website, powerplantsweden.se.

That's how a manual should work: the identity comes along wherever the company shows up next.

What we delivered

  • A logo with a leaf in the P, in colour, black and white, as PNG, JPEG, SVG and EPS
  • An icon for apps and the web, in sizes for favicon, the App Store, iPhone, iPad and Android
  • A colour palette with six primary colours, shade scales, background colours and greys
  • Typography: Blue Cashews for print and Inter for the web, with a type scale for the web
  • Guidelines for imagery and example Instagram posts
  • A 55-page brand manual with rules, “don't do this” examples and all files ready to download

Typefaces

  • Blue Cashews (print)
  • Inter (web)

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