SEO

SEO & Search Engine Optimization

Search engine optimization that delivers real results — not just numbers. We help your business be visible where it matters.

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SEO & Search Engine Optimization in Gothenburg

Being visible in Google is critical for most businesses. With professional SEO in Gothenburg, Incrane helps you increase your organic traffic and reach the right audience when they're actively searching for your services or products.

We work data-driven with search engine optimization. That means we base all decisions on analysis and measurable data — not guesses. We optimize your website technically, create relevant content and build authority through strategic link building.

Our SEO work covers everything from technical SEO and on-page optimization to content strategy and local SEO. We report transparently and show clear results every month. The goal is always to deliver positive ROI on your SEO investment.

Today a customer can also ask an AI, like ChatGPT or Google's AI Overviews, and get an answer with just a few names. According to Google there are no special tricks for showing up there: the same foundation counts. A complete business profile, answered reviews and a website that clearly says what you do and where you are. That's why our SEO analysis looks at how you show up both on Google and in AI answers.

How it works

From analysis to visibility

SEO is ongoing work: we find out where you stand, improve the site and follow up.

  1. A laptop showing an overview of visibility, keywords and competitors, next to a notebook.1Analysis

    Where do you stand today?

    We analyze your current visibility, competitors and search landscape.

  2. A laptop with a web page and code side by side, and a phone showing the same page.2Optimisation

    The site gets better

    We implement technical SEO, on-page optimization and content production.

  3. A printed report with bar and line charts and a tablet showing a results overview.3Tracking

    We measure and adjust

    We measure results, report transparently and continuously adjust strategy.

Our process

How we work with SEO & Search Engine Optimization

  1. Step 01

    SEO Analysis

    We analyze your current visibility, competitors and search landscape.

  2. Step 02

    Strategy & Plan

    We create an SEO strategy with prioritized actions and clear goals.

  3. Step 03

    Optimization

    We implement technical SEO, on-page optimization and content production.

  4. Step 04

    Tracking

    We measure results, report transparently and continuously adjust strategy.

Do customers find you when they ask?

A film of just over a minute in Swedish, with English subtitles.

From our portfolio

Projects where we did this

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Frequently asked questions

Answers to the most common questions about SEO & Search Engine Optimization.

How long until SEO shows results?
SEO is a long-term investment. Most see clear improvements within 3-6 months, but highly competitive keywords can take up to 12 months. We show result development in monthly reports.
What does SEO cost in Gothenburg?
Ongoing SEO work typically starts from 8,000-15,000 SEK/month depending on scope and industry competition. We also offer one-off projects like technical SEO audits and on-page optimization.
Can you guarantee first place in Google?
No — and be careful with agencies that make such promises. Google's algorithm changes constantly. What we can promise is a data-driven approach, transparent reporting and proven experience increasing organic traffic.
Will we show up in ChatGPT and Google's AI answers?
Nobody can guarantee that, but the foundation is the same as for regular search. Google itself says there are no extra requirements for appearing in AI Overviews. We make sure your business profile is complete and up to date, that search engines and AI services are allowed to read your website, and that your content clearly says what you do. In the SEO analysis we check how you are mentioned in AI answers today.

Related services

Explore more ways we can help your business grow.

Brand Strategy

We build brands that feel as thoughtful as they are effective — from logo and visual identity to tone and positioning.

Web Development

We build fast, responsive and accessible websites with modern technology like Next.js and React — optimized for performance and conversion.

Content Production

Text, images, video and graphics — we create content that tells your story, engages your audience and drives conversions.

Ready to get started?

Tell us about your project and we'll get back to you with a free quote within 24 hours.

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